“People Hub are really professional and bring a wealth of experience, but they also have an informal and relaxed approach. So while they take what they say and do seriously, they don’t necessarily take themselves as seriously. That’s great to work with and fits a business like ours really well. A key point of difference is how they always take time to understand the culture and philosophies of Red Bull so what they deliver is bespoke and feels like it could have been created by Red Bull itself. The benefit is that everything reflects our values and ways of working and everything links together be that our sales topics, marketing topics or people topics. Having worked with us for so long and invested time to get to understand our business has been combined with really engaging our people team plus managers within Red Bull from a senior level throughout the organisation. Doing this during the co creation parts is always valuable so we know everything is aligned and consistent. As a result all of our training is seen as one, and links to the real world. People Hub’s approach though makes sure there is an emphasis on the 70% of the 70-20-10 model, in other words learning by applying things. The discussions in the training are always relevant too and are brought to life because of the insight People Hub have into our business. Engaging the managers throughout has massively helped support any learning by enabling the coaching too. The whole approach creates a real experience.”
HR Area Manager – Red Bull Western Europe